Online gambling will be widely available as entertainment.

One of the more interesting and perhaps unexpectedly positive views of Internet gambling expressed at the recent GGE conference in Vegas came from Harrahs president and COO Gary Loveman.

Loveman said that gambling is part of the entertainment industry and will eventually be distributed by the same channels used by the mass entertainment industry – via interactive TV, live game simulcasts and the Internet. 'We have something for sale that people want to buy, but the problem is in most cases it's really hard to buy,' said Loveman, adding that the overwhelming desire of Americans to gamble will inevitably lead to the major entertainment companies such as AOL Time Warner, Viacom and Walt Disney Co. buying up small casino companies.

The land-based casino president admits that the public wants online casino entertainment, “There's no doubt that Americans would embrace more casinos and new forms of gambling,” he said, citing industry-funded research showing that 27% of the US adult population visited a casino last year, spending nearly $40 billion.

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